This is what we believe

Where there are people, you hear stories
We tell, make up, twist, and forget.
Where there are people, stories pop up.
In one ear, out the other.
But what we remember, are not the words.
Not the wonderful sentences.
But the acts behind them.
A story that stays with you, is a story that does something.



A beautiful story grabs you. Shakes you up.
Leads the way. Lifts you up.
We believe in the power of stories.
In a world filled with fakes and plastic, beautiful stories keep us together.
There’s no stopping them.

A beautiful story shows that everything is possible.
If you dare to start.
If you just believe.
If you persevere.
And most importantly: if you aren’t afraid to adjust your plans.

Let’s tell each other a story every day, a story that stays with you,
A Beautiful Story

Beautiful stories

Stories inspire us. Stories about people: unique individuals with their own life story. About our artisans, but also about our team in Amsterdam, about our retailers and about you.
We started in Nepal and the Netherlands. But our dream is to produce AND sell on all continents. Then we’ll bring together stories from all over the world. To learn from and to enjoy.

Read our blog

The story of our artisans


On the one side, we have the story of our artisans: the way they live and work, their unique talents and how they use those talents to build their lives. In these stories, crafts play the lead role. Crafts we seem to have lost a little in our mechanical world. Because our products are filled with love and attention, you’ll always read something about the way they were made.

More about the producers

And your story

On the other side, there’s your story. We are just as invested in that. Every product has its own meaning, its own symbolism that is special for you. That’s why we call our products lucky tools: tools that bring you luck and encourage you on the journey that is your life. A gift with a personal message has more meaning than just a pretty object. Whether it’s for yourself or for somebody else.
Want to know more about the meaning of our products and what they can do for you? Read about the gemstones and symbols.

Your gemstone guide

All stories collected in a bracelet

discover all our bracelets