We are one family we care, we share, we co-create.
The team
Design & Product development
We are a passionate team that creates a unique jewelry collection twice a year. Our approach combines modern Western designs with traditional techniques and details.
We are inspired by our visits to India and Nepal. We also follow trends and new developments during shopping trips and by attending trade shows.
These visits to Nepal and India are essential to our creative process, as we work closely with local artisans and integrate their centuries-old craftsmanship into our designs.
From our headquarters in Amsterdam, we begin by designing trendy yet elegant jewelry with a timeless essence.
Each design is crafted with great care and attention to detail, as we strive for a harmonious balance between modern and tradition.
After the design phase, we bring our ideas to life by working hand in hand with our partners in Nepal and India.
Sales
When the collections are finished, sales start. Our products go to our clients through many different channels: through our webshop, retailers and boutiques all over the world, but also corporate partnerships. For instance, through the Van Gogh Museum and the Rijksmuseum’s shops. Or through Buurtzorg, who arranged for beautiful Christmas gifts for their nurses.
Our sales team visits the retailers. Abroad, we use agents for our sales: trade partners who represent different brands in specific regions. This comes in handy for the retailers. To show our new collection, we sometimes go to 7 trade fairs per season. We have a beautiful stand in Berlin, Paris, Milan, or around the corner at the EXPO Haarlemmermeer.
Marketing & Impact
Marketing is the creative brain of our organization. This is where all ideas are born and developed that bring our brand to life. From collection launches, photoshoots, PR collaborations, eye-catching campaigns, strong trade show presentations to sharing our impact story. Our team ensures that everything we do leaves a lasting impression. We are dedicated to communicate our message in a clear and appealing way, so that our mission and values are clear and inspiring to everyone.
Impact
The impact department focuses on monitoring, mapping, and improving our (social) impact. We maintain constant contact with our producers, interview our makers, measure and improve our footprint, and enhance traceability in our supply chain. We collaborate with other B-corporations and are affiliated with various network organizations. We proudly share how our collections contribute to all these positive changes
E-commerce
Our e-commerce team ensures that our webshop is not only beautiful and user-friendly but also a place where our customers feel connected to our brand.
From showcasing new collections to managing online promotions and customer relationships, we do everything we can to provide a seamless and enjoyable online shopping experience.
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Operations
Our biggest challenge probably lies in production and logistics. In this department, together with the sales department, we predict what will sell. We make a procurement planning and make sure everything is in our warehouse in Amsterdam on time. Because from there our lucky tools leave for Europe or the rest of the world.
Of course, we first make sure our producers have enough capacity. We’re happy if the answer is NO. Because that means we can create more jobs. But we only do this is we can guarantee these jobs for an extended period of time. The people in the production and logistics department are in constant contact with our producers. Together we think of ways to improve our production but also improve the lives of our makers.
our core values are our compass.
The way in which we work, says everything about our attitude towards life. The core values are our compass: for the products we make, for the people who work for us, for what we tell the world. We work from those values.
Teamwork makes the dream work
We are looking for new colleagues to make our dream work. Do you feel inspired by our story? Take a look at our vacancies. Who knows, maybe your dreamjob is among them.